about me
I’ve acquired my experience in the field of digital marketing at Digital Marketing firms, like Adeptiv. And at start-ups like VvAA Mobiel and it’s spin-off Mobile Doctors.
In my daily life, I support my partner’s para-athletic career as her marketer, fundraiser, and mental coach.
INTERESTS
Besides my interest in digital marketing, I love practicing and supporting sports. The sports I practice myself are volleyball and snowboarding.
Para-athletics
My girlfriend Kimberly Alkemade is working towards the 2020 Paralympics in Tokyo. Her goal is to compete in the 100- & 200-meter sprint. To help her accomplish this goal, I support her by taking care of promotion, business plan, managing and gathering funds through crowdfunding and sponsors.
Outside of my comfort zone
Besides helping out Kimberly with her career, I always try to improve myself by placing myself outside of my comfort zone. I’ve jumped from airplanes and climbed a snowy mountain in my shorts during the Wim ‘The Iceman’ Hof’s training in Poland.
I actively seek out new challenges, which helps me to stay a quick study.
What do I do?
DIGITAL MARKETING STRATEGIST
In my years at various agencies in the Netherlands, I learned to design, create and manage effective digital marketing campaigns. While working for clients large and small and with multiple disciplines.
ANALYTICS & DASHBOARDING
Decisions cannot be made by gut feeling alone. To get a grip on the available data and creating focus in an avalanche of possible KPI’s creating well-segmented reports or dashboards are of great importance.
AUTOMATION
I believe that repetitive, algorithmic tasks should always be automated to a degree. This way my job stays relevant and fun to do.
PROBLEM SOLVER
Challenges only get solved by working on them. I believe most problems are modular and can be solved by fitting different modules together. Or in the worst case, a new module needs to be formed.
Work Process
DISCOVER
IDEA
DESIGN
DEVELOP
TEST
LAUNCH
Clients
resume
WORK HISTORY
January 2016 – November 2018
Senior SEA consultant & Head of Automation
Searchresult
At Searchresult I quickly became the lead consultant for companies like De Mandemakers Groep, VodafoneZiggo, and L’Oréal. In this role, I was the first point of contact with every part of the marketing funnel my firm managed. I was also directly responsible for managing Google- and Bing Ads campaigns with my SEA team.
My other role at Searchresult was Head of Automation in which I co-developed an automation product for Google Ads.
May 2015 – Dec 2015
Online Advertising Strategist
OneToMarket
In this role, I searched for and built campaigns on different platforms, not all in the PPC domain. I worked on landing page development and CRO. I also trained my coworkers to get more knowledge of adjacent fields of digital marketing which helped out in sales.
November 2014 – November 2015
Digital Marketer
VvAA & MobileDoctors.nl
At As a digital marketer at VvAA, I was responsible for the “Mobiel”-branch of the organization and that starting phases of the MobileDoctors platform. I was responsible for all marketing aimed at its target audience. Sadly my involvement came to an end when the start-up terminated at the end of 2015. Which meant budget was not there to keep me on for the MobileDoctors spin-off.the startup VvAA Mobiel – and it’s spin-off MobileDoctors.nl – I was responsible for it’s online growth strategy.
2008 – 2018
Entrepreneur
Innovelty
Next to working at the companies above I create create digital marketing concepts for businesses like DownTown.nl, MooiePlinten.nl and other e-commerce projects.
EDUCATION
2018
Growth Hacking Certification
EAZL / Udemy
2010 – Present
Google Ads Certified Professional
2012 – Present
Bing Ads Certified Professional
Microsoft
2014 – Present
Google Analytics Certified
2010
Small Business & Retail Management (BBA)
Fontys Hogeschool
Next to completing my BBA, I minored in Internet Marketing as one of the first batches of students in the Netherlands. During this minor I did not only learn the skill, but also learned to mentor entrepreneurs to thrive in this creative economy.
Digital advertising
Google Ads
Bing Ads
Facebook Ads
Twitter Ads
LinkedIn Ads
Webdevelopment
Adobe Photoshop
HTML5
CSS3
Javascript
Analytics & Dashboarding Skills
Google Analytics
Google Datastudio
Spreadsheets
TESTIMONIALS
Richard Faas
Manager at VvAA
He is a creative, innovative and hardworking guy. He also had a big contribution in the starting phase of MobileDoctors.nl.
Nick Mulder
CEO at Onetomarket
Although only with us for 9 months he made an impact on our clients and helped us move forward.
Frank Hagemans
Mentor at Fontys
Hervé is a driven person, which has an enormous drive to innovate.
